Look behind the scenes to learn how field marketing agencies add value to brand/retailer relationships

In today’s highly competitive world of retail, brands and retailers face constant pressure to stay ahead of the game and look to Field Marketing Agencies to give their brand a competitive edge. With increased consumer demand for seamless omnichannel shopping, field marketing agencies like Channel Assist play a pivotal role in giving brands a competitive edge and helping to succeed both online and in-store.

While e-commerce surged during the pandemic, in-store shopping has proven resilient. From a Covid peak at 37.8%, as of August 2024 online sales accounted for 25.8% of UK retail sales. This means that most sales still take place in physical stores.

Post pandemic, the economic recovery and the cost-of-living crisis all combines to create shoppers who are savvier than ever, especially when it comes to high-ticket items, consumer electronics and tech products. They want the confidence of seeing, touching, and trying products before they buy. This is a key reason why major retailers like Screwfix and B&Q continue to open new stores across the UK – bucking recent trends.

To capitalise on this, brands must take an omnichannel approach to sales to give their brands a competitive edge. This is where Channel Assist steps in, bridging the gap between the online and in-store experience. We provide brands with the tools and support they need to stand out in today’s competitive market.

Bridging Retailer and Brand Success

Success lies in effective collaboration between brands and retailers. Channel Assist has built strong relationships with both, allowing us to facilitate seamless communication and alignment of goals. We understand retailers’ operational needs while helping brands achieve their sales and marketing objectives.

By acting as the vital link between both parties, we create tailored strategies that work for everyone. Whether it’s ensuring flawless merchandising or managing in-store promotions, Channel Assist makes sure that the right actions are taken to meet mutual goals.

Elevating In-store Experiences to Give Brands a Competitive Edge

What sets Channel Assist apart is our ability to go beyond the visible elements of field marketing. We provide a 360-degree agency service. While customers will notice our eye-catching displays and pop-up shops, our added value lies in the expertise behind the scenes. From merchandising compliance to project management, we ensure that every detail is executed to give your brand a strategic advantage.

Engaging retailer staff is key to maximising your brand’s performance. That’s why we offer flexible, blended learning solutions to fit their needs. Whether it’s through in-person training, virtual sessions, or mobile learning, using apps like Kahoot! By making training easy to access, enjoyable and engaging, we ensure that retail teams are motivated to become passionate brand advocates.

Interested in learning more about how we maximise the return on your display investments?

Building Brand Advocacy and Measurable Success

Working with Channel Assist means turning the retailer’s in-store sales teams into true brand champions. Our approach to training nurtures genuine engagement, transforming retail staff into enthusiastic advocates for your brand.

Through our ILM Train-the-Trainer programme and other bespoke learning solutions, we tailor training to fit your unique business needs. And we don’t stop there. By tracking sales performance, communication, and engagement metrics, we provide ongoing insights that allow us to refine our approach and deliver continuous improvement.

Fully Managed Retail Investment

At Channel Assist, we ensure your brand is stocked in high-performing stores with sufficient stock levels, optimising your in-store presence for more sales. While research shows that over 50% of sales are driven by online interactions, physical stores remain a vital part of the buying journey. To enhance the in-store experience, we provide seamless display maintenance, with 24/7 support and QR-code tracking to ensure swift issue resolution. Our strategically located warehouses across the UK, Ireland, and Europe allow us to store spare parts for retail displays, reducing downtime by 18%. This minimises the impact of broken displays, improves customer satisfaction, and drives higher sales performance. Our brand partner, Google Chromebook, has called our display maintenance services “transformational” for their in-store shopping experience, a testament to the value we bring.

Agility and Expertise at Your Fingertips

When you partner with Channel Assist, you gain more than just field marketing support. You gain a strategic ally. Our simplified company structure means we’re agile and responsive, delivering operational excellence at competitive rates. You’ll benefit from our expertise and extensive specialist resources, helping you achieve results that are both measurable and sustainable.

Ready to see how Channel Assist can help your brand gain a competitive edge? Get in touch to find out more.