Our complete 360° Field Marketing approach can maximise sales through all areas of your retail strategy

About Us

Channel Assist is a sales and marketing agency with a proven track record of maximising product sales, both in-store and online, for some of the leading technology and consumer electronics brands in the UK. We operate in the sector between brands and retailers, maintaining close relationships and offering added value to both. We believe our expertise in this field is unparalleled, and our sales-led approach means we can measure results and demonstrate return on investment with irrefutable statistics.

Download our latest creds document to find out how our 360° approach could help your business maximise sales.


Our Services

We offer a comprehensive package of business analysis, merchandising, sales training, compliance reporting and account management across all sales channels. Our services benefit brands and retailers, with measurable increases in sales for both.

Our business analysis service helps our partners understand and work with the factors that both support and limit sales potential within their current sales channels. Read more

To maximise sales and return on retailer marketing investment, it is critical to know that products are on sale in the right place and at the right price. Read more

Shoppers form an instant impression of the quality and value of products based on the POS. And we know exactly what works. Read more

Knowledge is power, and never more so than in sales. We provide sales staff with the knowledge and skills to inform customers and influence purchases. Read more 

Our Clients

Channel Assist is proud to work in partnership with the following brands and retailers.


  • Working with Channel Assist over the last year has made a significant difference to both Dixons' and Panasonic's business. Our collaborative style of working has resulted in significant changes that have driven results. By focusing on the details of stock and sales by store, we have driven sell-out in promoter and POD-covered stores by prioritising stock profiling. This has resulted in the best exit stock we have seen in recent years.

    Ian Hirth, senior merchandiser, Dixons Carphone
  • A massive thank you to Alain and the Channel Assist team. The team has always exceeded expectations and supported our business and its initiatives with passionate and knowledgeable individuals. Individuals integral to the success of our promotional work – individuals we'd rather refer to as colleagues!

    Adam Stepney, regional manager, Dixons Travel
  • Working with Channel Assist over the last 18 months, before, during and after our launch of LiveSafe as the Dixons official AV attach, has been an absolute roller-coaster! Working collaboratively with Channel Assist, who acts as invaluable extension of the UK sales team, we devised a revolutionary way in which to interact with Dixons, applying a top-down approach. Working in partnership, Dixons, McAfee and Channel Assist mirrored the Dixons' business KPIs, focusing the team on a pure sales-out centric approach rather than the industry standard of training, advocacy and merchandising. Launching a new format team at such a critical time for both businesses was relatively seamless with the team creating immediate impact and driving significant ROI. We are extremely pleased in the performance of this new relationship, at all levels.

    Alexandra Busk, senior retail manager, Intel Security
  • Sonos and Channel Assist worked in partnership to deliver a unique, creative and highly engaging training event for our peak tactical team. From the beginning, Channel Assist delivered a personalised and professional approach to deploying the sales team. We collaborated in designing a tailored training programme which engaged each member and ensured optimum return. The unique venue, combined with a winning product and array of highly skilled trainers delivered an epic event! Channel Assist shares our passion for training and we are looking forward to delivering further excellence on future campaigns.

    Kevin Alcraft, retail experience manager, Sonos

Our Awards

In 2014, 2015 & 2016 Channel Assist won awards for Field Data, New Agency of the Year, Best New Business and Outsourced Sales Performance at the Field Marketing and Brand Experience Awards.