Our expertise in field marketing and retail displays means the success of your brand is in safe hands.

Bringing your retail strategy to life









We are Channel Assist.

We are a full-service agency with retail at our very core. Our passion is to create award-winning field marketing, sales, merchandising and installation teams supported with intelligent technology and digital platforms. Our mission is to constantly innovate and deliver results, supporting your brand to hone the sharpest competitive edge.


Recognised for continually  investing in our people through industry-leading training and development programs, we create skilled,  high performing sales and marketing teams to represent your brand.

Don’t just take our word for it....

Award-winning sales and marketing agency

Recognised for continually investing in our people through industry-leading training and development programs, we create skilled, high performing sales and marketing teams to represent your brand.

Don’t just take our word for it.....

Award-winning sales and marketing agency

Sell-through Manager

David Carroll

Channel Assist have been our installation and merchandising partner for several years and with good reason. Their ability to interpret complex briefs, liaise effectively with our retail partners, apply an exceptional level of project management and deliver the highest level of compliance, is simply second to none.

Supplier Programme Manager

Ben Jackson

Channel Assist has been a Dixons Carphone Approved Agency since we began the demonstrator programme and have always provided great insight and feedback to help shape what we do. Their brand ambassadors are well recruited, well trained and of the highest of calibre always adding value to the performance of our retail sales store teams.

Senior Retail Manager

Alex Busk

The field sales team that Channel Assist run for us has consistently performed above and beyond expectation. Their full-service agency approach means we are also supported with retail displays, exhibitions and retail installation needs and supported with in-depth data analysis of our store estate. They are a true partner.

Leanne Webster

CA is a preferred partner to Dixons Travel and are both professional and passionate about deploying great brand ambassadors for us. They have been working towards successfully navigating the many processes required to work effectively airside, so we can deliver a seamless execution of great people and displays in a high traffic environment.

Retail Operations Controller

Nikki Ratcliff

We work with CA to survey, merchandise and install retail displays across our store estate. The level of project management is outstanding which, combined with their in-depth understanding of retail, means we always receive a great service and great results.

Retail Marketing

Ainsley Sykes

CA have been a preferred supplier to Dixons Carphone for several years and have successfully delivered a range of projects for us nationwide. We use them for retail display design, manufacture and installation as well as merchandising and compliance initiatives. Maintaining great attention to detail they manage projects to a high standard and deliver excellent levels of compliance in our stores.

Senior Project Manager

Kevin Alcraft

I have always been impressed with the innovation and insight CA bring to the field marketing space. They have created outstanding sales and brand ambassador campaigns that have delivered superb results on the shop floor, and their use of technology provides detailed analysis of retail opportunities that help me to shape my retail execution strategy.

Retail Operations Manager

Mark Duckworth

CA became an invaluable extension of my team and were able to meet a variety of my retail needs. Being able to work with an agency who can deploy brand ambassadors in main chains and airside and can also manufacture and install retail displays was great. And they always keep the fun in retail!

Head of Global Sales

Andy Graham

My display requirements across retail were complex yet CA delivered fantastic compliance despite multiple changes in briefs and always putting forward solutions to any challenges that arose. In my experience CA always deliver what they say they will deliver.

UK Sales Manager

Fiona Hope

The team at CA are true business professionals with an in-depth understanding of the CE retail space. I selected them as my agency due to their close relationships with the retailers and ability to execute field sales teams well aligned to both brand and retailer objectives.

Chief Commercial Officer

Kate Taplin

Channel Assist are a recommended partner for our travel retail team with proven ability to create effective solutions spanning promoter, merchandising and installation team. They excel with an in-depth understanding of processes required to operate within our stores airside and work collaboratively with us to plan activities, measure outcomes and deliver results.

Head of Marketing


Our humble beginnings began with a desire to innovate and deliver results for brands selling their products in retail in the UK. Passionate about retail, our founder, Victoria, realised she could be more effective helping brands succeed by working outside of the constraints of a big agency environment.

As such Channel Assist was born....

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