TRAVEL RETAIL

Create brand impact and quickly connect with customers on the move within dynamic, airport environments.

Our travel retail services communicate your value proposition to shoppers from all over the world, ever mindful of the short window between clearing security and boarding to capture customer mindshare.

As accredited members of the Airside Pass Scheme our expert project team deliver your marketing initiatives managing every step from security checks and clearing processes through to delivery of promoter campaigns and display rollouts.

CREATING A GREAT AIRSIDE BRAND EXPERIENCE

ACCESS ALL
AIRPORTS

Access all UK airside locations with ease via our accredited, in-house airside pass management

AIRSIDE
CAMPAIGNS

Brand ambassadors trained to meet the needs of short dwell-time and high footfall airports

AIRSIDE
DISPLAYS

Create brand impact underpinned with compliant airport installation processes

LOGISTICAL
EXPERTISE

Understand complex forwarding processes in fast-paced airport environments

OUR APPROACH

Let our travel retail sales and marketing experience create an impactful airside shopping experience to your customers

With authorised access to all UK airports, we manage your airside display installation projects providing end-to-end ownership that navigates the complexities of airport access, logistics and clearing processes. Our airside promoter teams are skilled ambassadors of your brand in high footfall airport environments trained to effectively engage and deliver key messages to customers with a short dwell time in store.

We had the pleasure of working with Channel Assist on two activations for Manchester Pride 2023. They demonstrated a deep understanding of our brief and proactively found solutions that met the event environment and our objectives. Their 'can-do' attitude and adaptability handled last-minute challenges efficiently, and their professional approach gave us confidence. They also scouted an ambassador team that aligned with our brand's values. Their positive energy added value to our activations and left a lasting impression. We look forward to working with them again.

TUI

Our Field Sales Team provided by Channel Assist has driven a significant increase in market share for both our ASUS and Republic of Gaming product ranges. Most impressive is their digital expertise which generates outstanding content that effectively conveys our value proposition. This, combined with the team’s level of engagement within our retail partners, has elicited high performance across multiple sales, marketing, and merchandising metrics.

ASUS

The Promoter team recruited and deployed by Channel Assist were fantastic ambassadors for the Robert Bosch brand. The campaign was extremely well managed from store selection, promoter training and performance management in the field through to campaign reporting and delivery of performance to deliver great campaign results.

Robert Bosch

Channel Assist’s specific knowledge and approved access of the travel shopping environment makes them an effective retail marketing agency to successfully deliver our airside projects. The team are professional and organised and take full responsibility for every stage of a project with a focus on regular communication, a high standard of online reporting and delivering optimal compliance.

W H SMITH

Channel Assist significantly evolved our learning proposition by introducing a micro-engagement approach which means we can communicate messaging quickly and succinctly. We can measure which content is delivered to which point of sale, to how many people and also measure the level of understanding by store. This has revolutionised the targeting of specific training and learning initiatives across our retail partners.

MCAFEE

Google Chromebook’s fixture maintenance program has been transformed by Channel Assist. The real-time visibility of in-store issues, combined with Channel Assist’s excellent response times and effective remediation of identified issues, has significantly increased the compliance of our fixture estate across multiple retailers.

GOOGLE CHROMEBOOK

The success of our display rollouts is underpinned by the project management and installation expertise of the Channel Assist team. Their in-depth understanding of our displays, extensive knowledge, and relationships with retailers, combined with their multi-skilled installer team means they own and manage our retail installation projects from end-to-end.

BOSE

Partnering with Channel Assist to deliver our Life Uninterrupted Roadshow enabled us to deliver a hugely successful retail channel engagement with the Three UK stores teams. Their understanding of every aspect of delivering a focused experiential event was intelligently informed by an in-depth understanding of our target audience which, when injected with a healthy dose of fun, resulted in the design of experiences that effectively and successfully engaged them. The retail roadshow event empowered over 3000 salespeople and generated an increase in our key performance metric.

SQUARETRADE

Channel Assist launched Sonos’ first digital promoter program and effortlessly managed the pilot from end-to-end. The team were highly trained and fully equipped as virtual Sonos experts on our website and they achieved impressive results. Our customer satisfaction and transaction values both increased, and the team’s conversion rate consistently tracked at 23% and above.

SONOS