Sales & Experiential Events

Deliver memorable experiences to your target audience with our turnkey event management service that executes your event from end to end. By designing meaningful experiential events that understand the opportunity, the messages you want to communicate and to whom, we help you to elevate your brand and understand the specific measurable impact of your investment.

Whether you are planning an exhibition stand, pop up shop or mobile campaign, we support you at every step from design through to location planning, display builds and comprehensive data capture. Your events will be staffed by knowledgeable brand representatives trained to have detailed understanding of your brand and value proposition, ensuring the experience delivered is authentic, effective, and impactful.

EDUCATE & INSPIRE WITH BRAND & PRODUCT STORYTELLING

Effective Audience Engagement

Delivering messages to resonate with your target audience

End-to-end Event Management

Complete ownership including design, delivery and review

Specific Measurable
Impact

Intelligent data capture and analysis to understand performance

Meaningful
Experiences

Creating and delivering events that make a difference

our approach

Communicate your brand messages, connect with your viewers and showcase your value proposition

Deliver meaningful sales and experiential events that effectively engage your target audience and are designed to ensure your event objectives can be achieved. We provide end-to-end event management from concept and design through to delivery, staffing and data capture that enables you to understand the specific measurable impact of your investment.

We had the pleasure of working with Channel Assist on two activations for Manchester Pride 2023. They demonstrated a deep understanding of our brief and proactively found solutions that met the event environment and our objectives. Their 'can-do' attitude and adaptability handled last-minute challenges efficiently, and their professional approach gave us confidence. They also scouted an ambassador team that aligned with our brand's values. Their positive energy added value to our activations and left a lasting impression. We look forward to working with them again.

TUI

Our Field Sales Team provided by Channel Assist has driven a significant increase in market share for both our ASUS and Republic of Gaming product ranges. Most impressive is their digital expertise which generates outstanding content that effectively conveys our value proposition. This, combined with the team’s level of engagement within our retail partners, has elicited high performance across multiple sales, marketing, and merchandising metrics.

ASUS

The Promoter team recruited and deployed by Channel Assist were fantastic ambassadors for the Robert Bosch brand. The campaign was extremely well managed from store selection, promoter training and performance management in the field through to campaign reporting and delivery of performance to deliver great campaign results.

Robert Bosch

Channel Assist’s specific knowledge and approved access of the travel shopping environment makes them an effective retail marketing agency to successfully deliver our airside projects. The team are professional and organised and take full responsibility for every stage of a project with a focus on regular communication, a high standard of online reporting and delivering optimal compliance.

W H SMITH

Channel Assist significantly evolved our learning proposition by introducing a micro-engagement approach which means we can communicate messaging quickly and succinctly. We can measure which content is delivered to which point of sale, to how many people and also measure the level of understanding by store. This has revolutionised the targeting of specific training and learning initiatives across our retail partners.

MCAFEE

Google Chromebook’s fixture maintenance program has been transformed by Channel Assist. The real-time visibility of in-store issues, combined with Channel Assist’s excellent response times and effective remediation of identified issues, has significantly increased the compliance of our fixture estate across multiple retailers.

GOOGLE CHROMEBOOK

The success of our display rollouts is underpinned by the project management and installation expertise of the Channel Assist team. Their in-depth understanding of our displays, extensive knowledge, and relationships with retailers, combined with their multi-skilled installer team means they own and manage our retail installation projects from end-to-end.

BOSE

Partnering with Channel Assist to deliver our Life Uninterrupted Roadshow enabled us to deliver a hugely successful retail channel engagement with the Three UK stores teams. Their understanding of every aspect of delivering a focused experiential event was intelligently informed by an in-depth understanding of our target audience which, when injected with a healthy dose of fun, resulted in the design of experiences that effectively and successfully engaged them. The retail roadshow event empowered over 3000 salespeople and generated an increase in our key performance metric.

SQUARETRADE

Channel Assist launched Sonos’ first digital promoter program and effortlessly managed the pilot from end-to-end. The team were highly trained and fully equipped as virtual Sonos experts on our website and they achieved impressive results. Our customer satisfaction and transaction values both increased, and the team’s conversion rate consistently tracked at 23% and above.

SONOS