6 ways to create memorable in-store experiences

Channel Assist TUI Manchester Pride Experiential Event

Have you ever left a store feeling like a brand just ‘got’ you?

With a rise in products coming to the market, it’s more important than ever for brands to stand out from the crowd. This can be achieved by crafting immersive and unforgettable in-store experiences for your customers that leave them feeling you truly understand what they’re looking for.

And whilst it seems effortless at the point of sale, a lot of hard work goes on behind the scenes to ensure things are just right. With years of experience, the team at Channel Assist are here to help you connect with your customers in new and exciting ways.

Keep reading for just a few ways to elevate your in-store experiences.

In-store merchandising

When it comes to enticing customers, first impressions matter. Your merchandising needs to stand out from the crowd, succinctly telling a story in a busy retail environment, and that’s never easy.

Visually appealing displays can significantly impact a customer’s overall shopping experience. By working with retailers on your behalf, Channel Assist can design and build countertop units through to shop-in-shops, telling a story through product placement and using eye-catching visuals to guide customers through a journey.

Influencing retailers

With years of experience working with a range of retailers, we help influence both retailers and retail brand representatives to ensure your brand gets the visibility it deserves.

That could be making sure merchandising is in a prime location, planning in-store events to align with critical dates or simply reiterating your brand message so that they better understand you. The more the retailer understands your brand and the proposition, the better they can communicate it effectively to your shoppers.

Sales and experiential events

Captivate your audience by creating theatre. Hosting exclusive events, roadshows, or pop-up experiences generates excitement about your products. Pair this with unique experiences that drive value and a compelling story, driving customers to purchase.

Alighting the senses also helps to entice customers. Consider what you want them to feel when they see your products. A sense of excitement or a feeling of calm? From there, you can plan what sounds to use and what they might see or smell to create an atmosphere that reflects your brand message.

For example, take a look at this video from our brand partner TUI.

For Manchester Pride 2023, Channel Assist created an inclusive and engaging experience that cemented TUI’s brand identity as a creator of unforgettable memories.

Customer service

No matter how incredible your displays or how enticing your events are, creating a lasting impression for your customers starts and ends with the quality of service they receive.

Drive performances with our highly skilled and certified field sales and promoter teams. Through effective in-person interactions, and understanding of need the team can leave a lasting impression whilst selling up through your range and delivering higher average basket spend.

Interactive learning platforms

One new exciting approach up our sleeve is to communicate brand information to your audience quickly through gamification. A tailored, interactive journey can be created using our various micro-engagement tools, including Kahoot! For Brands that can engage, reach and connect your brand.

Bridge the Online-Offline Gap

Integrate your online presence with the in-store experience, such as offering online order pick-up in-store or showcasing online customer reviews in your physical location.

Use social media to highlight in-store experiences, events, or exclusive in-store promotions that customers can participate in.

A great example of this is consumer electricals retailer, Currys. Whether you shop online or in-store, or a mix of both, Currys are working hard to deliver a consistent omnichannel experience. From researching different brands to comparing products on a “like for like” basis, Currys are invested in both the digital presence and in-store retail experience that helps their customers make well-informed decisions about a vast array of products at competitive prices.