With the retail world becoming increasingly dynamic and competitive, brands are always looking for new strategies to drive forward innovation. With over two decades of retail experience, we’ve witnessed many changes in the industry. We are always developing new ways to utilise technology to help brands stand out from the crowd.
But it’s not just about looking the part. We deliver an end-to-end service, supporting the full-life cycle of your retail investment. From concept to installation, ongoing measurement and recycle or reuse. Our progressive approach to client engagement and innovation give you a competitive edge.
Let’s look at some of the ways you can enhance your retail installation and displays to engage customers and showcase your brand, all while maximising ROI.
1. Creating Immersive Experiences that Resonate with Shoppers
With tech constantly evolving, customer expectations rising, and competition getting tougher, brands need to get creative to craft unique, immersive experiences. First impressions matter, and your displays must tell a compelling story to drive customers to purchase in a busy retail environment.
Displays that evoke the senses can entice customers and significantly impact a customer’s shopping experience. Our team help brand partners create the feeling they want their customers to have when they see their products with sight, sounds and smells. By creating an engaging experience that aligns with the brand’s image, we can create unforgettable memories.
2. Using Technology to Enhance Displays
Rather than just observing products, customers now seek the opportunity to interact and engage with them. Integrating technology into displays allows brands to collect invaluable customer insights, track performance & gather analytics to support refining future displays for an improved customer experience, understanding ROI and maximising sell-out.
Insights enable brands to target specific areas/products & tailor their displays to better meet customer preferences and behaviours, enhancing the overall customer experience.
3. Ensuring Good Visual Compliance and Visibility
Ensuring good visual compliance and high visibility of your product in store is key to generating sales. With unrivalled access across the UK&I retail estate, our nationwide team of skilled merchandisers through to installers optimise your brand’s presentation at all points of sale. We regularly conduct in-store audits to ensure that we display the correct stock, pricing tickets are accurate, and all POS information is up to date, giving our brand partners confidence that we showcase their products effectively and keep them available at all times. A recent study revealed that 35% of missed in-store sales were a result of lack of product availability.
Supported by experienced, certified Prince 2 project managers and a range of comprehensive real-time reporting systems, our merchandising compliance service provide you with the assurance that your brand is visible, your products are ready-to-purchase, and your sales will climb.
4. Importance of Display Maintenance
The installation stage is only the start of the lifecycle of your display unit. If you want to succeed and maximise ROI on your retail installations, a pro-active approach to display maintenance is essential. Just to give you an idea, in 2023 our team conducted a pan-European audit for a leading technology retailer visiting their retail estate with non-functioning displays representing over 33% of stores visited.
Channel Assist clients and supported retailers have 24/7 access to an online portal providing innovative tracking tools for all their displays. In-store displays have a QR code that store staff can scan & raise a maintenance request if there is a fault. Our system generates a maintenance ticket and sends it directly to our project management team, who analyse the issue and arrange a store visit for necessary repairs. This system ensures clients experience minimal display downtime and have a proactive plan in place for any issues
5. Importance of Streamlining Logistics and Warehousing
A streamlined approach to logistics and warehousing provides the opportunity to deliver a more innovative approach to achieve faster turnaround times. This is especially crucial when limited project timescales require quick adaptation to market demands and seasonal fluctuations.
With warehousing, conveniently located for access across the UK, Ireland & Europe, it allows us to hold stocks of spare parts for client displays minimising display downtime by 18% and reducing the negative brand perception by shoppers who see broken displays in store.
Our warehousing capabilities enable us to provide a more agile and dynamic approach, especially on projects that have a limited time schedule.
Centralising resources and distribution points has led to more efficient and smoother installation projects for our clients. We manage projects end-to-end, including all associated warehousing & logistics. This enables us to stay in control and on top of the project, allowing us to achieve industry leading compliance rates at 97%+.
Enhance Your Retail Installation and Displays with Channel Assist
When you choose Channel Assist as your partner for installations and displays, you can be safe in the knowledge that your brand has a show-stopping platform to entice customers and your product is ready to shop. Led by an experienced team, you can have full confidence that your vision will come to life through an immersive experience. And what’s more, it is fully supported by a Prince2 qualified project management team and comprehensive real-time reporting systems.
Get in touch to find out how we can help you optimise your brand’s in-store presence to generate more sales in a compliant, fully managed way.
Frequently asked questions about Retail Installation and Displays
How can creating immersive retail experiences enhance customer engagement and drive sales?
Creating immersive experiences help your brand tell a compelling story to drive customers to purchase in a busy retail environment. Displays that evoke the senses can entice customers and significantly impact a customer’s shopping experience.
Our team help brand partners create the feeling they want their customers to have when they see their products. Displays that evoke the senses can entice customers and significantly impact a customer’s shopping experience. We help brands evoke desired emotions in customers through sight, sounds and smells. By creating an engaging experience that aligns with the brand’s image, we can create unforgettable memories.
What role does technology play in optimising retail displays and measuring performance?
Rather than just observing products, customers now seek the opportunity to interact and engage with them. Integrating technology into displays allows brands to collect invaluable customer insights, track performance & gather analytics. This supports refining future displays for an improved customer experience, understanding ROI and maximising sell-out.
Why is regular display maintenance crucial for maximising the ROI of retail installations?
The installation stage is only the start of the lifecycle of your display unit. If you want to succeed and maximise ROI on your retail installations, a pro-active approach to display maintenance is essential. Just to give you an idea, in 2023 our team conducted a pan-European audit for a leading technology retailer visiting their retail estate with non-functioning displays representing over 33% of stores visited.
Channel Assist clients and supported retailers can access an online portal 24/7, which offers innovative tracking tools for all their displays. This system ensures that clients can minimise display downtime and have a plan ready to address any issues that arise.
