Customer connection in an integrated retail world requires imagination, innovation, and inspiration. Consistent messaging across every customer touchpoint is essential to effectively communicate value, influence decisions and build brand advocacy.

Our field and store teams are skilled in customer engagement, content creation, virtual and in-person interactions. When communicating and engaging both in-store and digitally, we keep the human connection at the heart of your retail marketing strategy.

The Human Connection: Digitally Inspired

We are an independent Field Sales and Marketing Agency seamlessly blending digital technologies with proven retail sales and field marketing services.

Our multi-skilled field sales teams will merchandise your product range, generate sales and marketing plans for their territory and effectively engage the retailer either in-store, virtually or via the creation of compelling digital content. They will deliver measurable results and actionable insights that promote increased sales performance for your brand.





Our highly retained promoter teams are carefully selected to be effective ambassadors for your brand. They merchandise your product range, generate customers sales through direct in-store engagement and train retail store colleagues to promote sustained mindshare. They deliver measurable results and actionable insights that promote increased sales performance for your brand.



With authorised access to all UK airports, we manage your airside display installation projects providing end-to-end ownership that navigates the complexities of airport access, logistics and clearing processes. Our airside promoter teams are skilled ambassadors of your brand in high footfall airport environments trained to effectively engage and deliver key messages to customers with a short dwell time in store.

Learning Platforms & Rewards

We know that engagement is vital to the success of your brand performance in retail. For that reason, we create and deliver learning solutions that effectively tell your story whilst recognising that retail store staff often have limited learning time. With a focus on microlearning and micro-engagement initiatives we make learning about your brand convenient, engaging, and fun.


Merchandising Compliance

We can support merchandising compliance of your displays, marketing POS and products in every UK retail store. Our skilled merchandisers understand how to achieve visual merchandising compliance, ensuring your displays are where you expect them to be, your products are visible, available, and priced accurately and your brand presence optimised to generate sales.


Display Manufacture & Installation

Effectively communicate your brand message with displays that are well designed, of the highest quality and optimised for their intended environment. By combining intelligent technologies with great design, the in-store experience becomes as informative as your online listings, with the added advantage of physical product interaction and fixture-enabled human interaction.


Sales & Experiential Events

Deliver memorable experiences to your target audience with our turnkey event management service that executes your event from end to end. By designing meaningful experiential events that understand the opportunity, the messages you want to communicate and to whom, we help you to elevate your brand and understand the specific measurable impact of your investment. 


Virtual Sales & Promotion

Our virtual sales assistants enable you to achieve a consistent brand experience across all shopping touchpoint and increase both customer satisfaction and sales. Access to trained virtual assistants via retail displays or embedded into your website means you can provide live demonstrations, product information and support wherever your customers choose to shop.



Our Field Sales Team provided by Channel Assist has driven a significant increase in market share for both our ASUS and Republic of Gaming product ranges. Most impressive is their digital expertise which generates outstanding content that effectively conveys our value proposition. This, combined with the team’s level of engagement within our retail partners, has elicited high performance across multiple sales, marketing, and merchandising metrics.  


The Promoter team recruited and deployed by Channel Assist were fantastic ambassadors for the Robert Bosch brand. The campaign was extremely well managed from store selection, promoter training and performance management in the field through to campaign reporting and delivery of performance to deliver great campaign results.


Channel Assist’s specific knowledge and approved access of the travel shopping environment makes them an effective retail marketing agency to successfully deliver our airside projects. The team are professional and organised and take full responsibility for every stage of a project with a focus on regular communication, a high standard of online reporting and delivering optimal compliance.


Channel Assist significantly evolved our learning proposition by introducing a micro-engagement approach which means we can communicate messaging quickly and succinctly. We can measure which content is delivered to which point of sale, to how many people and also measure the level of understanding by store. This has revolutionised the targeting of specific training and learning initiatives across our retail partners.


Google Chromebook’s fixture maintenance program has been transformed by Channel Assist. The real-time visibility of in-store issues, combined with Channel Assist’s excellent response times and effective remediation of identified issues, has significantly increased the compliance of our fixture estate across multiple retailers.


The success of our display rollouts is underpinned by the project management and installation expertise of the Channel Assist team. Their in-depth understanding of our displays, extensive knowledge, and relationships with retailers, combined with their multi-skilled installer team means they own and manage our retail installation projects from end-to-end.


Partnering with Channel Assist to deliver our Life Uninterrupted Roadshow enabled us to deliver a hugely successful retail channel engagement with the Three UK stores teams. Their understanding of every aspect of delivering a focused experiential event was intelligently informed by an in-depth understanding of our target audience which, when injected with a healthy dose of fun, resulted in the design of experiences that effectively and successfully engaged them. The retail roadshow event empowered over 3000 salespeople and generated an increase in our key performance metric.


Channel Assist launched Sonos’ first digital promoter program and effortlessly managed the pilot from end-to-end. The team were highly trained and fully equipped as virtual Sonos experts on our website and they achieved impressive results. Our customer satisfaction and transaction values both increased, and the team’s conversion rate consistently tracked at 23% and above.

Channel Assist Ltd, Portland House, Westfield Road, Pitstone, LU7 9GU

01494 240170


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