Effective Field marketing is driven by two fundamental areas… what the shopper sees, and what the shopper hears.
Visual Merchandising is what the customer sees… a compliant display must be:
- Priced (correctly)
- Effective promotional material in place (communicates value)
- Inventory available
- Compliance to planogram where appropriate
- In the correct location
For commoditised products, the main mechanic for driving sales is as above, with the key challenge is how you support your retail partner to ensure compliant and therefore effective displays. For products/solutions that are not commoditised, it is what the shopper hears combined with the visual merchandising that will determine the customer journey to purchase. This is where a retail sales person (RSP) or a representative of the brand will engage the shopper directly, and depending on the experience, the value proposition and need, a sale will be made.
Sonos and Channel Assist worked in partnership to deliver a unique, creative and highly engaging training event for our peak tactical team. From the beginning, Channel Assist delivered a personalised and professional approach to deploying the sales team. We collaborated in designing a tailored training programme which engaged each member and ensured optimum return. The unique venue, combined with a winning product and array of highly skilled trainers delivered an epic event! Channel Assist shares our passion for training and we are looking forward to delivering further excellence on future campaigns.