Our integrated service portfolio means we create blended solutions that best support the success of your brand in competitive store environments.



Brand Ambassadors


Retail Installation 


RETAIL displays

SHOPPER analytics


Learning & Rewards Portals

Click an icon to explore:

If you need professional sales and field marketing teams trained to industry-leading standards or need to develop and maximise the display of your brand and products across national store estates, we provide innovative solutions to help you reach your goals.


Representing your brand at the highest standard

We create award-winning aspirational teams to represent your brand at the highest standard on the shop floor. Not only are our people trained to be passionate about your brand and create a great customer experience, they are also supported to deliver measurable results.

We don’t just create high-performing teams, we create communities that communicate, inspire and learn from each other and have a sense of belonging wherever they work in the UK. Priding ourselves on being a wellness workplace we help our people stay healthy and be the best representative they can be for your brand.

Ben Jackson

'CA has been a Dixons Carphone Approved Agency since we began the demonstrator programme and have always provided great insight and feedback to help shape what we do. Their brand ambassadors are well recruited, well trained and of the highest of calibre always adding value to the performance of our retail store teams.'

Supplier Program Manager, Dixons Carphone

Field Sales

Increasing sales through professional outsourcing

Our experienced outsourced sales teams are designed to quickly feel like an invaluable extension of your internal team. Through training, coaching and accreditation we create true business professionals able to influence the performance of your brand in store.

Each sales team has access to comprehensive retailer data which is used to understand specific opportunity areas and create successful merchandising, training and sales initiatives to improve both brand advocacy and sales. As a wellness workplace we help all sales teams to stay healthy and perform at their very best.

Alex Busk

'The field sales team that CA run for us has consistently performed above and beyond expectation. Their full-service agency approach means we are also supported with retail displays, exhibitions and installation needs and supported with in-depth data analysis of our store estate. They are a true partner.'

Senior Retail Manager,


Successfully launching your retail displays

Our multi-skilled team are specialists in installing a range of displays in retailers across the UK and Ireland. We provide installers with the specific skills needed to ensure your fixture, POS or shop-in-shop environment is installed to the highest standards with maximum compliance.

All of our installers are accredited with extensive retail experience and capable of successfully navigating complex retail estates. Combined with outstanding project management and real-time online reporting, our priority is to deliver your project right first time.

David Carroll

'CA have been our installation and merchandising partner for several years and with good reason. Their ability to interpret complex briefs, liaise effectively with our retail partners, apply an exceptional level of project management and deliver the highest level of compliance, is simply second to none.'

Sell-through Manager, BOSE


Presenting your brand with maximum impact

Our experienced Project Managers are dedicated to designing and manufacturing eye-catching fixtures that will be effective in a range of retail environments. We work closely with retailer store delivery teams and can guide you through the sign off process enabling your display project to land on time.

You can work with us at any stage of your display development from the creation of display drawings, prototyping, value engineering and manufacturing. Always working with carefully selected partners we strive to deliver the best value and quality within your budget.

Nikki Ratcliffe

'We work with CA to survey, merchandise and install retail displays across our store estate. The level of project management is outstanding which, combined with their in-depth understanding of retail, means we always receive a great service and great results.'

Retail Marketing, TUI


Maximising your brand opportunity in airports

We are experienced at delivering successful promoter campaigns in dynamic airport environments characterised by high footfall, variable working patterns and a limited sales window between travellers clearing security and boarding their plane.

Our travel retail promoters are carefully screened and selected to ensure they can operate effectively in airports and can create sales whilst delivering a positive customer experience.
As a member of the Airside Pass Scheme we own the full process from resourcing through to the issuing or airside passes and ongoing campaign management.

Leanne Webster

'Channel Assist is a preferred partner to Dixons Travel and are both professional and passionate about deploying great brand ambassadors for us. They are also able to successful navigate the many processes required to work effectively airside supporting us to deliver great people and displays.'

Retail operations Controller, BOSE

Shopper Analytics

Understanding your customer with retail analytics

Our shopper analytics solution helps you to understand the shopping journey your customers are taking in-store. You’ll know where your customers lingered and for how long and what products they were interested in.

Using technology to track shopper movement we generate detailed insights with easy-to-understand infographics to help you understand the effectiveness of your in-store displays and exhibition stands. We then identify adjustments and areas for improvement to help your brand perform at its best.

Kevin Alcraft

'I have always been impressed with the innovation and insight CA bring to the field marketing space. They have created outstanding sales and brand ambassador campaigns that have delivered superb results on the shop floor, and their use of technology provides detailed analysis of retail opportunities that help me to shape my retail execution strategy.'

Retail Operations Manager, Google


Improving the display of your brand in retail stores 

Our nationwide team of skilled merchandisers are dedicated to achieving optimal presentation of your brand across all points of sale. We will ensure that your in store fixtures and product displays are exactly as you want them to be and are left ready to shop.

Real-time reporting will help you see your brand presentation in each individual store whether we are simply undertaking a survey, distributing printed POS or checking compliance of displays against agreements with retailers.

Let us be your eyes and ears in store.

Ainsley Sykes

'CA have been a preferred supplier to Dixons Carphone for several years and have successfully delivered a range of projects for us nationwide. We use them for retail display design, manufacture and installation as well as merchandising and compliance initiatives. Maintaining great attention to detail they manage projects to a high standard and deliver excellent levels of compliance in our stores.'

Senior Project Manager,
Dixons Carphone

Learning & rewards portals

Engaging programs to improve staff knowledge

We create engaging, interactive digital portals that increase staff knowledge, motivate behaviour and drive relationships that flourish.

Individuals all learn in different ways, so we deliver content via a blended learning approach using a range of tools including interactive training, traditional quizzes, video tutorials, gamification and social learning within a digital community.

Brand engagement, loyalty and relevance is further promoted through creative rewards and custom incentives to help you develop a cohesive learning and rewards strategy delivering results for your brand in store.

Ernie Naylor

'CA deliver exceptional training and have a great understanding of how learning can be achieved and sustained within both retail sales people and field marketing teams. We work together on creating blended learning programs that are fun, engaging and deliver results.'


Fill out my online form.

Thank you! We will be in touch with you shortly!



We’d love to hear from you! Give us a call, email or fill out the form below.

Get In Touch